Chinese New Year in 2021 celebrated the Year of the Ox. To celebrate, Harvey Nichols asked for a CNY launch using their Online Visual Merchandising to promote their products with a theme along side CNY. 

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To represent the year of the Ox last year, our theme was "party to the moon" and during a lockdown, people could not socialise so why not "party" to an extreme with glamour and dress up like you would in person (but at home). Sadly, families were restricted to their own homes, Thanks to softwares such as Teams, Zoom and Facetime, group calls were accessible to keep in touch. Therefore, why not call and share the New Year Celebrations together looking and feeling the excitement and looking forward to new beginnings and seeing each other soon!